Role
Product Design & Development
Industry
TradingView Algos and AI Development
Category
Website, SaaS, Brand, Management
The Challenge
Tradebox, a forex trading company specializing in advanced trading strategies, algorithms, bots, and AI, aimed to expand its reach into the stock, futures, and crypto markets. To achieve this, they sought to automate their strategies using PineScript on TradingView.
Our developers transformed all of their manual strategies into automated solutions compatible with any TradingView chart across various markets. With a simple drag-and-drop functionality, we successfully developed over 20 strategies for seamless integration.
The Products:
All in One Box
Collaborating closely with our developers and their traders, we devised a subscription-based model for the business. Each strategy was identified as a unique product, complete with its own name and branded icon, tailored to its specific features. Through our creative exploration, we developed a series of icons that perfectly embodied the ethos of each strategy on TradingView.
The design struck a balance between modern aesthetics and key elements of TradingView scripts, creating a visual mark that resonated with their trading-centric audience. These branded products became the foundation of their visual identity, driving their marketing efforts to new heights.
The Delivery:
Web Presence
Beyond just design, we crafted a seamless trader experience that integrated subscription packages, TradingView connections, and their Discord server where traders gather to collaborate on strategies. This approach ensured that their products were easily accessible to traders from all market backgrounds—whether Forex, stocks, futures, experienced professionals, or beginners.
The client area was designed with a focus on onboarding traders autonomously, providing instant access to trading products, as we emphasized the importance of time in trading. We successfully integrated all components to create a cohesive and efficient user experience.
The Aesthetics:
Custom Assets
Tradebox represents the concept of “everything in one box,” and we set out to visually translate this idea through a distinctive box logo, symbolizing a one-stop-shop for all the trading tools a trader needs to succeed. Our design process involved in-depth exploration to create a logo that not only communicated completeness but also exuded simplicity and efficiency.
Each trading product was given a unique, vibrant icon, which became the face of innovation and reliability for the brand. These icons were carefully crafted to be visually striking, yet intuitive, reflecting the functionality of each product. We designed bold, dynamic illustrations that added depth and personality to the platform, complemented by a lively color palette. The colors were selected to energize the interface while maintaining a professional tone, reinforcing the brand’s core values of trust, innovation, and helping traders achieve success.
Throughout the design process, we ensured the visuals aligned with the product’s mission—empowering traders to win in the market. Every element was thoughtfully considered to create a cohesive identity that not only stands out but resonates with the trading community.
Final Words
A group of successful manual traders approached us with the goal of sharing their proven strategies with other traders to help them succeed. We worked closely with them to bring their vision to life, hardcoding and automating their strategies, designing and managing their products, and implementing a subscription-based model for their business.
Our design efforts were key in building a trusted brand and product that facilitated their expansion in the trading space. We’re proud of the role we played in both the design and script development that contributed to their success.