Role
Product Design & Development
Industry
Blockchain, DeFi, Cryptocurrency
Category
Web3, dApp, Brand, Management
The Challenge
Our Fintech client, a global licensed financial institution and bank with the ability to clear and settle cash transactions, as well as offer Visa and MasterCard licensed products, wanted to explore blockchain and decentralized finance.
Our research revealed that purchasing cryptocurrency is challenging for many individuals due to the location of exchanges. To address this, we proposed enabling global users to buy crypto directly using their Visa or MasterCard, using our simple yet secure Web3 protocol. This led to the creation of a brand and product that simplifies complex processes.
The Solution:
Mintzella dApp
We developed Mintzella, a Web3 dApp that enables users to connect their wallets, create profiles, and store their KYC information and credit card details within the same wallet. Our design focused on maximizing usability and speed, ensuring that users can purchase USDT quickly and effortlessly, while instilling confidence in their interactions.
Once the bank (our client) clears Visa or MasterCard transactions, a smart contract automatically releases the USDT to the users. This entire process is streamlined and automated through various smart contracts within the protocol.
The Backend
Management
We engineered the backend to operate seamlessly for the protocol admin, bank managers, and the USDT providers. Their dashboard was designed to give managers an intuitive way to track and manage user flows. It offers detailed insights into each transaction, both from credit/debit cards and blockchain activity, while eliminating the need to “copy and paste” wallet addresses to avoid transaction errors. By simplifying complex data, we empowered managers to deliver improved experiences for their users.
The Delivery:
Web Presence
To complement the exchange dApp, we developed a web presence that emphasized clarity and trust. Our design offered users step-by-step guidance, addressing every transaction point to ensure a smooth onboarding process. The outcome was a Web3 platform that was as efficient and user-friendly as the product it supported.
The Aesthetics:
Custom Assets
Mintzella’s vibrant chameleon symbolizes the protocol’s ability to seamlessly exchange any currency for any cryptocurrency, regardless of location, protocol, or country. The chameleon (Mintzella) became the face of a trustworthy, agnostic exchange brand. We designed bold illustrations and a lively color palette that energized the platform, while ensuring the visuals aligned with the product’s core values of simplicity and reliability.
Final Words
From the very beginning, we collaborated with our Fintech client to bring their vision to life. Our design efforts were instrumental in establishing a trusted brand and a product that enabled their growth in the Web3 space. We take pride in the role we played in both the design and blockchain development that contributed to their success.